How I land 7000gbp customer with 20gbp ads
I recently closed a catering business in London, we had a meeting and I offered him a free trial of 7 days where he will be paying for ads but i will work for free to show him results (this works best for me, my lead magnet) So he agreed on 20 pounds for one week as it was his first time and we started the service. Now the strategy was simple, Target audience research Writing copies and creatives for ads and landing page Creating the ad with different variations, and Using the lead magnet to attract the interested audiences
One thing client helped me with was giving me his USP unique selling opportunity which was, he can combine two cuisines in mixed culture wedding giving both sides chance to have their traditional food.
So, we decided to keep things simple by keeping our lead magnet a free consultation and a free menu building service within a day
Now I made two ads
focused on showing them that bad catering can ruin your day (fear based targeting), the image was of a sad bride sitting in wedding hall
focused on giving them breaking news aboutsomething new (generating hype and curiosity), theimage i used was of happy mixed wedding couple inlondon with red banners of breaking news. (You can seethe ads and copies by clicking the below link
Both phycologically backed, I wrote the copies, the headlines, and my CTA was to book free consultation and to get the menu. Now since i had low budget 20 pounds i made only two ads, otherwise i would have made atleast 10 variations
The ads started running, i got three leads, 2 didnt respond, we are still trying to reach them, and 3rd was a55 yr old guy who contacted us, booked the consultation and finally gave the deposit with the budget being 7kpounds, the wedding is in july, the client was happy to see a conversion and we had a meeting and I converted him on a monthly retainer, all in just 4 days!
Check the ads dashboard, ads, copies i used. Now thatbeing said, doesn't matter what is ur niche, running adsand getting results is still possible if done in a right way,if you have any doubts, or want to know more about leadmagnets and how to land these leads, hmu,
🚨 FACT: 72% of wedding guests remember the food more than anything else. But here’s the problem… most wedding catering is bland, overpriced, or straight-up disappointing. 😬
💔 Ever heard horror stories of cold food, late deliveries, or dishes that half the guests refuse to eat? Imagine the disappointment on your big day when: ❌ Your guests leave hungry because the food was terrible. ❌ Family members complain that "this isn’t authentic or traditional food!" ❌ Your in-laws whisper about how their side’s traditional dish was ignored. ❌ The portions are too small, and guests stop at McDonald's on the way home.
🔥 For multicultural weddings, the risk is even higher! If your wedding blends two cultures, two families, and two traditions, a bad caterer can turn a day of love into a day of complaints and frustration. One wrong menu choice can lead to offended family members, unhappy guests, and a reception that no one raves about.
👑 DON’T SETTLE FOR AVERAGE. GET A MENU THAT WOWS! We specialize in luxury, classic, and fusion wedding catering designed to make every guest—from Grandma to your best friend—love every bite. 🎉
💡 The Solution? It Starts with a 60-Second Form. 📅 Tell us about your wedding, and our team will craft a custom menu tailored to YOUR vision. No stress, no guesswork—just amazing food that your guests will talk about for years.
👇 Click Below & Get Your FREE Catering Consultation Today! 👇